Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them! Here are 5 ways to use video to grow your business NOW!

1.Product Demonstration
Creating a video to demonstrate your product can be the tipping point that convinces a visitor to buy. For example, if you can show a technology-averse visitor that your product is easy enough for even a beginner to use, you’ll overcome one of their biggest objections to buying.

2.Confidence Building
Video allows you to remove barriers by inspiring confidence and putting a personable face on the product, ultimately winning customer trust and closing more sales.

3.Problem Solving
Not only is it a good idea to use video to sell your product, but it will also pay dividends with customer service. For example, creating a video that walks customers through resolving a very common customer service request could save your organization money and time. Things that are difficult to describe with words and pictures are much easier to express in video format!

4.Marketing Materials
If you upload product demonstration videos to YouTube or other video sites, affiliate marketers can use them to help promote your products by embedding them in their site, which will save you money on marketing. Publishers with products that can be easily demonstrated by video should start making videos available to their affiliate partners!5. Go Mobile

Make sure your videos can be viewed on many different devices. A good rule of thumb for whether you should modify your videos to work on mobile devices is:  Already, there are more than 4.1 billion mobile phone users worldwide - at least 10 percent of which are video-enabled smartphones. Make sure these mobile warriors can view your videos

Mark your calendars!

February 25th we will be hosting a “How to use video marketing to grow your business” STRATA meeting in Denver. Learn more

March 11th we will be hosting our monthly LINC-uP meeting from 10-12 a.m  at Lovely Confections sign up now