Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them! Here are 5 ways to use video to grow your business NOW!
1.Product Demonstration Creating a video to demonstrate your product can be the tipping point that convinces a visitor to buy. For example, if you can show a technology-averse visitor that your product is easy enough for even a beginner to use, you’ll overcome one of their biggest objections to buying.
2.Confidence Building Video allows you to remove barriers by inspiring confidence and putting a personable face on the product, ultimately winning customer trust and closing more sales.
3.Problem Solving Not only is it a good idea to use video to sell your product, but it will also pay dividends with customer service. For example, creating a video that walks customers through resolving a very common customer service request could save your organization money and time. Things that are difficult to describe with words and pictures are much easier to express in video format!
4.Marketing Materials If you upload product demonstration videos to YouTube or other video sites, affiliate marketers can use them to help promote your products by embedding them in their site, which will save you money on marketing. Publishers with products that can be easily demonstrated by video should start making videos available to their affiliate partners!5. Go Mobile
Make sure your videos can be viewed on many different devices. A good rule of thumb for whether you should modify your videos to work on mobile devices is: Already, there are more than 4.1 billion mobile phone users worldwide - at least 10 percent of which are video-enabled smartphones. Make sure these mobile warriors can view your videos
Mark your calendars!
February 25th we will be hosting a “How to use video marketing to grow your business” STRATA meeting in Denver. Learn more
Posted by Olivia | Posted in Inspiration | Posted on 11-02-2010
The Testimonial: An extremely powerful marketing tool that we get “too busy” or “too smart” to use!
According to marketing guru Dan Kennedy, “What others say about you and your product, service, or business is at least 1000% more convincing than what you say, even if you are 1000% more eloquent.”
The reason is obvious. Customers doubt what we say about ourselves, but believe other customers. And the more customers who say good things about us, the more prospective customers will believe them.
So when you send a sales letter, include as many testimonials as possible. The testimonials are more likely to make the sale than your letter. When you make a sales presentation, have a supply of testimonial letters. If possible, get audio tapes and video tapes with testimonials.
Include testimonials in your advertisements. In some cases, an entire advertising campaign can be built around a series of testimonials.
How can you get testimonials? First, you must provide an outstanding product and service. Then, ask your customers for help. Interview your customers about what they really like about your product and the service you provide. What do they especially like about working with you and your company? Ask if they would write what they told you in a letter or if you can write it for them for their approval. Ask if you can tape record or video record your interview.
If you make a presentation, request that the audience complete evaluation forms. Some of the comments could be valuable testimonials.
Ask for, collect and use testimonials for your business and you will see an improvement in your results!
The owner of Sydney Andrews, Jill Pfefer participated in the 4-week Intensive Incubator Workshop last summer.Jill is the founder of a successful jewelry company, Jill’s Beads, and she was looking to grow into the home party industry.Sydney Andrews enables women consultants across the country to host jewelry parties and sell the beautiful jewelry offered by Sydney Andrews.The incubator helped Jill focus in how to take the leap into this new space and inspired her to move full steam ahead.
The owner of Pampered Passions, Alicia Vargo, won the 2009 Leading Lady Award from Ladies Who Launch. PP has a top trafficked webs store and a physical store in Park Meadows. Not only does the story carry beautiful lingere but also Alicia works closely with the breast cancer clinics – she has several certified mastectomy fitters on staff. Alicia is an active and thriving networker in the LWL community.
The owner of Beatrice Holiday, Alison Franson, recently attended the Ladies Who Launch Fresh Entrepreneur Weekend Boot Camp in Boulder where she gained clarity and focus to grow her business. Beatrice Holiday is a line of vibrant cruiser bike accessories and personal couture that gives riders a fun, fashionable and functional accessory to carry their belongings while they “cruise the streets in style.” Beatrice Holiday is a fashion-forward company that embraces personal style and an environmentally-friendly lifestyle.
The owner of Elizabeth Lindsay Creations and designer of Token Tags, Elizabeth Lindsay, also took the 4-week Intensive Incubator Workshop to re-energize her business last fall as a seasoned entrepreneur and after having a storefront in Cherry Creek for nine years. Hand-stamped by Elizabeth, Token Tags are mini, personalized sterling silver ID tags that tell your story with the names, dates or words of your choice.
The person who makes the most noise (via Twitter, Facebook, blog posts, ning networks and other social media) will be able to attend the 2-day boot camp or send a friend (a $600 value).
To get credit for spreading the word, you must enter a comment below with a link to your tweet or post. The person who makes the most noise will be announced on Tues. 1/12.
Shout it loud, high and low. Make some noise so you can go!
Posted by Olivia | Posted in Inspiration | Posted on 03-01-2010
LWL January Wallpaper
It’s a new year and time for new goals and new inspirations!
And to keep all of you women entrepreneurs motivated as we “contend in two thousand ten”, we have created Ladies Who Launch 2010 calendar wallpaper with a new quote every month.
This month’s quote is about goals. How fitting!
Download your pretty desktop wallpaper here and look out for a new one featuring the next month!
Posted by Olivia | Posted in Inspiration | Posted on 15-12-2009
Join Ladies Who Launch Colorado for a two-day women business boot camp and weekend retreat focused on you and growing your existing business!
DATE: Saturday, January 16th & Sunday, January 17th TIME: Saturday 8:30 am - 6:00 pm & Sunday 9:00am - 5:00pm
During this weekend in Boulder, you will:
- Learn ways to launch to the next level in your business growth and success
- Create multiple streams of income
- Establish real marketing strategies using current media
- Gain practical action steps with current success mindset management tools
- Set a strategic action plan for 2010 with measurable goals.
Registration includes:
- The Fresh Entrepreneur Workbook
- Breakfast and lunch
- Morning yoga classes
- Cocktail networking evening
- Spa treatment (TBD)
- Business building webinar
- More!
Alicia Vargo, Pampered Passions - 2009 Ladies Who Launch Leading Lady Winner
Approximately 180 beautiful and talented women all in one room is quite the site. Thank you to those who attended!
To view and purchase pictures from the event, visit AudreyMichel Photography and go to slideshows.
Below is the video we showed, featuring local women and our finalists.
We have gotten a tremendous about of positive feedback, kudos and thank yous from you. It is important for us and other women to hear about your experience at the luncheon. We want to know what you thought!
Posted by Olivia | Posted in Inspiration | Posted on 23-10-2009
Thank you to everyone who applied to the 1st Annual Leading Lady Awards! The quality of all of the applicants was outstanding! You all deserve a round of applause and will all be honored and celebrated at the ceremony.
There were over 125 applications and below are the finalists. The Leading Lady of the year will be announced at the luncheon on Nov. 5. Since there were so many incredible applications, we will also be giving additional, special awards!
If you haven’t done so, you can still purchase your tickets here.
Headshots by AudreyMichel Photography. Thank you!
Posted by Ricki | Posted in Inspiration | Posted on 23-10-2009
Okay Ladies,
As promised, there will be no more nagging about filling out the Leading Lady Award application. I have to say, some of my nagging must have worked because we had over 125 applications from some of the most outstanding and talented women in the state of Colorado. You should feel very proud to be among such wonderful company.The winners (yes, plural) will be announced on November 5th at The Curtis Luncheon.
National Business Women’s Week provides an opportunity to call attention to women entrepreneurs, facilitate discussions on the needs of working women, share information about successful workplace policies, and raise awareness of the resources available for working women in their communities. So, how are you raising awareness and how are you celebrating? Well, if you find yourself at a loss…let me help you.
We have two events coming up that will allow you to connect with like-minded women, let off some steam, celebrating your achievements and make some quality business connections.
Ladies Night Out is a free networking event at Plush lounge with drinks, appetizers and an opportunity to connect with other entrepreneurial women. Click Here.
Leading Lady Awards Luncheon will be at the Curtis Hotel on November 5th. Heidi Ganahl from Camp Bow Wow will be our keynote speaker as well as other great inspiring women from the Colorado area. Space is limited. We have already sold 135 tickets and our capacity is 150! So, if you haven’t purchased a ticket yet, please do so to guarantee yourself a spot! Click Here.
Extraordinary leading lady Emily Green is the founder of Emilime handcrafted accessories that combine traditional techniques and modern style. Emily is from Denver, but submitted her application all the way from her new home in Peru where the magic of her business takes place. Take a look!
